Our friends at Molasses were looking for some imagery of dark, thick Molasses for their site so we jumped at the chance to turn it into something a bit more.
We created a brand film for the launch of Molasses. Our approach was to feature the material of molasses using macro photography and filming to show its characteristics. We filmed all kinds of combinations of liquids, soaps, glues etc… to get some interesting looks without macro cameras. What you see is an edit of some of our favourite shots.